Rob Frankfurt of the Living Fund

Rob Frankfurt

The Living Fund

Rob Frankfurt founded Myca Partners, Inc. (“Myca”) in 2006 to invest in small cap US-public and private companies.

Mr. Frankfurt’s varied background as a principal investor, capital raiser and allocator, board member, business incubator, turnaround/restructuring manager, and investment banker enables him to effectively work with senior leadership and large shareholders of portfolio companies in order to implement an effective business strategy.

He has invested in a broad array of industries and served as a Director for many companies with particular focus in: technology hardware / software / services, healthcare technology/equipment/services, consumer products, marketing, fulfillment and outsourcing services, payment processing technology, industrial manufacturing, and value added distribution.

In recent years, Mr. Frankfurt has focused his investments in the area of Wellness and Healthy Lifestyle companies. Mr. Frankfurt believes that there are tremendous opportunities to reverse/prevent the Obesity epidemic which stands at 40% of adult Americans and chronic illness which, in its various forms, is the cause of 70% of deaths in America.

Mr. Frankfurt graduated from the Wharton School of Business in 1987 with a B.S. in Economics and was a member of the Varsity Wrestling and Varsity Sprint Football teams. He received his MBA at the Anderson Graduate School of Management at UCLA in 1995 where he was a Venture Capital Fellow and served as Alumni Class President.